Wednesday, January 10, 2024

Before & After, Part II

Wider, Lighter, AI, and Blue Skies

Another "Before & After" feature, this time for our pals at Mitsubishi Chemical Golf from the super-beautiful course photography provided by HypeClub. We used AI to expand the image – "moving mountains" might be an apt description – from portrait to landscape orientation, then worked the overcast haziness through a blast of sunlight into the almost unreal soft, cotton-blue sky.

This image – in various versions – was featured prominently in campaigns for Mitsubishi Golf's new, lightweight VANQUISH driver shaft throughout 2023 and 2024. There's a lot to be learned from the available AI post-production tools, but nothing makes an image sing quite like an underlying quality composition that captures a moment.