Originally a rock-climbing brand from Boulder, Stonewear is widely recognized for producing women's activewear – including their popular pants and skorts – of incredibly durable and unique fabrics. Now based in California, we decided to shoot the last two season collections (Fall 2018 and Spring 2019) here in Chicago to add a bit of variety to the Colorado-centric feel of the brand. Next year? Probably back out West.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj69BOE39jgeurW_PInOEoe27V_qt5boGKgK5lnf_Ec97RdsVKw7iNAcvehYrIeNDw-XNAbIyx05cRRtNdfw8chJQ2H41Js-An72Woc5psQZfKQGOYi0CqJ8xRYbVBkk1UuiFlQ4gBhiISE/s1600/STO_IMG_7519.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrAqR4rucPnmuFaNAjiEQCETcrhXb6Yu8ARQqaP3hyphenhyphenip4tMuESokLbGpWRhnah_aQheEtDtQF9F2hcdrPpF1sG-gyO_0SrxvRLm79qEvD5vnkGbkS23BHTN3zwH1nCSwjGQDzSs2SGmzBm/s1600/STO_IMG_7588-b1.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjieMyKywJ47msIlN2WhDNgOTwkhLfvr8Lm8Nh7wJWJqH-9pMPJRY6BbyrbHgrIvgiaKWRl5fNlmgi8kGjkm5xFBh8AN2xA8NsQMIp1v1kkMgUp8hZt8u_595j9mRmUJ90CkQ4rx-idnpwJ/s1600/STO_IMG_7588-b2.jpg)
– Jon Roketenetz
Jon is the CEO of GimmeAnother and founder of 3VERB.